Creative Research Management Journal
type: channel
description: The Scientific Journal "CREATIVE RESEARCH MANAGEMENT JOURNAL" is managed and published by the Management Study Program, Faculty of Economics and Business, University of Prof. Dr. Hazairin, S.H. This is a publication media for research results in the field of management and business science, including its applications, both in marketing, finance, operations, management information systems, human resources & strategy. Editors get articles in the form of research results that have never been visited and this journal is published twice a year (June and December). Furthermore, this journal is open to the scientific community, not limited to the academic community of the Faculty of Economics and Business, Prof. University. Dr. Hazairin, S.H but open to all lecturers, researchers from other universities, and professionals.
publisher: Universitas Prof. Dr. Hazairin SH
language: en
publication name: Creative Research Management Journal
issn: 2621-1092
items: PENGARUH PROMOSI, LIVE STREAMING DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC
items: PENGARUH E-WOM, PROMOSI, DAN BRAND LOVE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE
items: PENGARUH PERSONAL BRANDING GREENFLUENCER TERHADAP GREEN PURCHASE BEHAVIOR DENGAN MEDIATOR GREEN TRUST
items: PERAN STRATEGIS KEMITRAAN BUMDES DALAM PEMBANGUNAN DESA BERKELANJUTAN DI INDONESIA
items: PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS
items: MINAT BERKUNJUNG : CONTENT MARKETING DAN KEARIFAN LOKAL DESA WISATA KAMPUNG ADAT
items: ANALISIS KOMPARATIF PREDIKSI KEBANGKRUTAN DENGAN METODE ALTMAN Z-SCORE DAN ZMIJEWSKI X-SCORE
items: PENGARUH HRM PRACTICE, INDIVIDUAL INNOVATION DAN JOB SATISFACTION TERHADAP EMPLOYEE PERFORMANCE DIMEDIASI OLEH HRIS USAGE
items: ANALISIS KINERJA PADA POPULARITAS GIM FREE FIRE DI INDONESIA: PENDEKATAN BERBASIS KONTEN
items: SOCIAL NETWORK ANALYSIS DALAM PENGGUNAAN TAGAR #BOYCOTT SEBAGAI DAMPAK KONFLIK
items: PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KEPEMIMPINAN TRANSAKSIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN RSKJ PROVINSI BENGKULU
items: PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR
items: MODEL BARU PENGEMBANGAN KARYAWAN ADMINISTRATIF DI PERGURUAN TINGGI SWASTA: INTEGRASI TEKNOLOGI DAN KOMPETENSI SOFT SKILLS
items: PENERAPAN GREEN INDUSTRY DAN GREEN HUMAN RESOURCE MANAGEMENT TERHADAP KINERJA KARYAWAN
items: PENGARUH PENYEBAB KEGAGALAN BERWIRAUSAHA TERHADAP PEMBELAJARAN DARI KEGAGALAN BERWIRAUSAHA DAN DAMPAKNYA TERHADAP KINERJA UMKM
items: PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK
items: KINERJA PEGAWAI DILIHAT DARI KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA
items: PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, DAN PERSEPSI KESENANGAN TERHADAP LOYALITAS NASABAH MOBILE BANKING
items: ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE
items: NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA
items: NIAT MEMBELI GREEN PRODUCT PADA GENERASI MILLENIAL DI INDONESIA
items: ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu)
items: PENGARUH FAKTOR SOSIAL DAN EKONOMI TERHADAP PENDAPATAN BUDIDAYA IKAN BANDENG DI KECAMATAN PADEMAWU KABUPATEN PAMEKASAN
items: PENGARUH EXPERIENTAL MARKETING DAN EXPERIENTAL VALUE TERHADAP COSTUMER SATISFACTION PADA PENGGUNA HANDPHONE REDMI DI SMK NEGERI 03 BENGKULU SELATAN
items: PENGARUH LEADERSHIP TRANSFORMASIONAL ATAS ORGANIZATIONAL CITIZENSHIP BEHAVIOR KEPADA KARYAWAN DAN DOSEN FUAD IAIN CURUP
items: PENGARUH WINDOW DISPLAY, ARCHITECTURE DISPLAY BAGI MINAT BELI TRANSAKSIONAL PENGUNJUNG BENCOOLEN MALL BENGKULU
items: PENTINGNYA PENGENDALIAN STRES KERJA DAN OPTIMALISASI KOMUNIKASI DALAM PENINGKATAN PRODUKTIVITAS KERJA
items: FAKTOR YANG MEMPENGARUHI MINAT GEN Z DALAM BERINVESTASI DI PASAR MODAL
items: NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU
items: PENGARUH DER, ROA, ROE TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

PENGARUH PROMOSI, LIVE STREAMING DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC
type: item
description: The skincare industry in Indonesia has grown rapidly along with the increasing use of social media and e-commerce as marketing channels. Skintific, a skincare brand active in Indonesian e-commerce, is one example of a company that leverages digital marketing strategies. This study aims to analyze the influence of promotion, Live streaming, and Celebrity Endorsers on purchasing decisions for Skintific products. This research employed a quantitative approach using a survey of 102 consumers in West Jakarta. Data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results show that promotion has a positive and significant effect on purchasing decisions, Live streaming has a positive and significant effect, and Celebrity Endorsers have the strongest influence. The implication of this study is that skincare companies should optimize the combination of promotion, interactive Live streaming, and collaboration with credible Celebrity Endorsers to enhance consumer purchasing decisions.
subject: Articles
  topic: section
subject: Celebrity Endorser
  topic: keywords
subject: Live streaming
  topic: keywords
subject: Promotion
  topic: keywords
subject: Purchasing Decision
  topic: keywords
subject: Skincare
  topic: keywords
creator: Derina Zulfa
creator: Rina Astini
rights: Copyright (c) 2025 Derina Zulfa, Rina Astini http://creativecommons.org/licenses/by/4.0
date: 2025-09-17
publication date: 2025-09-17
starting page: 60
ending page: 71
doi: 10.32663/6e58j620

PENGARUH E-WOM, PROMOSI, DAN BRAND LOVE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE
type: item
description: This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), promotion, and brand love on the purchase decision of The Originote skincare products. The research employed a quantitative method using a survey of 105 respondents who had previously used the products. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results indicate that E-WOM and brand love have a positive and significant effect on purchase decisions, while promotion has a positive but not significant effect. The adjusted R² value of 66.1% suggests that the independent variables substantially explain the dependent variable. This study is limited to users of The Originote products, so the findings may not be generalized to other brands or product categories. The contribution of this research lies in enriching the literature on digital marketing and brand loyalty, as well as providing practical implications for skincare industry players in designing more effective brand communication strategies.
subject: Articles
  topic: section
subject: Electronic Word Of Mouth
  topic: keywords
subject: Promotion
  topic: keywords
subject: Promotion, Brand Love
  topic: keywords
subject: Purchasing Decision
  topic: keywords
creator: Mega Fauziah Aryanti
creator: Rina Astini
rights: Copyright (c) 2025 Mega Fauziah Aryanti, Rina Astini http://creativecommons.org/licenses/by/4.0
date: 2025-09-17
publication date: 2025-09-17
starting page: 17
ending page: 27
doi: 10.32663/dfj09a81

PENGARUH PERSONAL BRANDING GREENFLUENCER TERHADAP GREEN PURCHASE BEHAVIOR DENGAN MEDIATOR GREEN TRUST
type: item
description: This study aims to analyze the influence of greenfluencer personal branding on green purchase behaviour with green trust as a mediating variable. This research employs a quantitative approach using a survey method. A questionnaire was distributed to 100 respondents across five provinces on the island of Java. Data analysis was conducted using Structural Equation Modelling (SEM) with the AMOS 23 application. Personal branding has a positive effect on green trust. Green trust significantly influences green purchase behaviour. Personal branding does not have a direct effect on green purchase behaviour. Green trust fully mediates the influence of personal branding on green purchase behaviour. This study is limited to the geographic area of Java and the involvement of respondents who follow specific green influencers on Instagram. This research contributes to the fields of green marketing, consumer behaviour, and digital communication, particularly in building green trust through greenfluencer personal branding.
subject: Articles
  topic: section
subject: Green Trust
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Consumer Behaviour
  topic: keywords
subject: Green Purchase Behaviour
  topic: keywords
subject: Personal Branding
  topic: keywords
creator: Widya Nur Bhakti Pertiwi
creator: Farah Putri Wenang Lusianingrum
creator: Muhammad Johan Widikusyanto
creator: Arum Wahyuni Purbohastuti
rights: Copyright (c) 2025 Widya Nur Bhakti Pertiwi, Farah Putri Wenang Lusianingrum, Muhammad Johan Widikusyanto, Arum Wahyuni Purbohastuti http://creativecommons.org/licenses/by/4.0
date: 2025-09-17
publication date: 2025-09-17
starting page: 1
ending page: 16
doi: 10.32663/8tn7gj28

PERAN STRATEGIS KEMITRAAN BUMDES DALAM PEMBANGUNAN DESA BERKELANJUTAN DI INDONESIA
type: item
description: This research aims to evaluate the role of Village-Owned Enterprises (BUMDes) in supporting village economic independence, improving community welfare, and achieving Sustainable Development Goals (SDGs). Descriptive qualitative method, using instruments of in-depth interviews, observation, and document analysis. The sampling technique used was purposive sampling, focusing on BUMDes in Bengkulu Province. The research shows that BUMDes has succeeded in increasing village income by around 20% in the last two years. In addition, the BUMDes programme also encourages sustainable natural resource management, creates new jobs, and improves the capacity of village communities in managing businesses. 70% of villages involved in the strategic partnership have implemented new technologies that focus on agricultural and natural resource efficiency. This research is limited to BUMDes in Bengkulu Province, so it cannot describe the overall dynamics of BUMDes in Indonesia. This research can significantly contribute to the development of village development policies, community empowerment, as well as the implementation of SDGs at the village level, with a focus on sustainable natural resource management and local economic improvement through BUMDes.
subject: Articles
  topic: section
subject: BUMDes
  topic: keywords
subject: Rural Development
  topic: keywords
subject: Sustainable Economy
  topic: keywords
subject: SDGs
  topic: keywords
creator: Heru Kreshna Reza
creator: Loso Judijanto
creator: Melly Susanti
creator: Restyan Vanny Varera
rights: Copyright (c) 2025 Heru Kreshna Reza; Loso Judijanto, Melly Susanti, Restyan Vanny Varera http://creativecommons.org/licenses/by/4.0
date: 2025-09-17
publication date: 2025-09-17
starting page: 44
ending page: 59
doi: 10.32663/s2dtc594

PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS
type: item
description: This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
subject: Articles
  topic: section
subject: Dynamic Capabilities
  topic: keywords
subject: Systematic Literature Review (SLR)
  topic: keywords
subject: Micro, Small, and Medium Enterprises (MSMEs)
  topic: keywords
subject: Business Resilience
  topic: keywords
subject: Strategic Adaptation
  topic: keywords
subject: Innovation
  topic: keywords
creator: Rahmat Maulidan
creator: Imam Gunanjar
creator: Muhammad Ridwan Verinanda
creator: Rico Syahputra
creator: Anisha Hardianti
rights: Copyright (c) 2025 Rahmat Maulidan, Imam Gunanjar, Muhammad Ridwan Verinanda, Rico Syahputra, Anisha Hardianti http://creativecommons.org/licenses/by/4.0
date: 2025-09-17
publication date: 2025-09-17
starting page: 28
ending page: 43
doi: 10.32663/pxv3y031

MINAT BERKUNJUNG : CONTENT MARKETING DAN KEARIFAN LOKAL DESA WISATA KAMPUNG ADAT
type: item
description: This study aims to examine the effect of Content Marketing and Local Wisdom on Visitor Interest in Segunung Traditional Village Tourism Village Wonosalam, Jombang Regency, East Java. Segunung Traditional Village Tourism Village is a rural-based tourist destination rich in Javanese culture and traditions, offering a unique experience for tourists who want to experience local wisdom and natural beauty. This study uses an associative method with a quantitative approach. The population in this study were potential visitors who saw the Instagram content of the Kampung Adat Segunung Wonosalam tourist village. To obtain data in accordance with this study, researchers used a quantitative approach. The sampling technique uses purposive technique. Data collection by questionnaire. The total respondents in this study were 100 respondents. This study uses multiple linear regression analysis techniques. Based on the test results, it is said that Content Marketing and Local Wisdom partially and simultaneously have a positive and significant effect on Visiting Interest. Content Marketing that is informative and accurate, as well as content that displays real conditions related to tourist village destinations, can increase visitor interest. Local Wisdom, such as local skills that seek to preserve the culture and livelihoods of the community, as well as local decision-making processes that involve the community, create a unique attraction that attracts visitors.
subject: Articles
  topic: section
subject: Content Marketing
  topic: keywords
subject: Local Wisdom
  topic: keywords
subject: Visiting Interest
  topic: keywords
subject: Tourism Village
  topic: keywords
creator: Mar'atul Fahimah
creator: Avina Auliatul Faizah
rights: Copyright (c) 2024 Mar'atul Fahimah, Avina Auliatul Faizah http://creativecommons.org/licenses/by/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 110
ending page: 126
doi: 10.32663/e70fs367

ANALISIS KOMPARATIF PREDIKSI KEBANGKRUTAN DENGAN METODE ALTMAN Z-SCORE DAN ZMIJEWSKI X-SCORE
type: item
description: The purpose of this study is to determine if there is a difference between the Altman and Zmijewski methods in predicting bankruptcy. This type of research is comparative with quantitative methods. The sample used is transportation subsector companies listed on the Indonesia Stock Exchange for the 2019-2023 period, totaling 7 issuers, using purposive sampling technique. This study uses the independent sample t-test comparative test. The results of the research in the Independent Sample T-Test test are a t value of -2.686 with a probability of 0.010. This means that there are differences between Altman and Zmijewski methods in predicting bankruptcy. The Altman method is superior in predicting bankruptcy with an accuracy rate of 74.29%, while the Zmijewski method obtained an accuracy value of 37.14%. This means that the Altman method is more accurate and reliable in predicting corporate bankruptcy compared to the Zmijewski method.
subject: Articles
  topic: section
subject: Comparative
  topic: keywords
subject: Bankruptcy
  topic: keywords
subject: Altman
  topic: keywords
subject: Zmijewski
  topic: keywords
subject: Transportation
  topic: keywords
creator: Dita Hafizah
creator: Lailatus Sa'adah
rights: Copyright (c) 2024 Dita Hafizah, Lailatus Sa'adah http://creativecommons.org/licenses/by/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 127
ending page: 137
doi: 10.32663/09awrs60

PENGARUH HRM PRACTICE, INDIVIDUAL INNOVATION DAN JOB SATISFACTION TERHADAP EMPLOYEE PERFORMANCE DIMEDIASI OLEH HRIS USAGE
type: item
description: This study aims to determine the effect of human resource management practices, individual innovation capability, and job satisfaction on employee performance, with HRIS usage as a mediator. A cross-sectional method was used to obtain quantitative data through an online questionnaire, adapted from existing questions in previous literature. Data were collected from all members of the target population, consisting of 69 non-managerial HR division employees at private company XYZ, who had worked for at least one year, using a census or saturation sampling technique. The data were then analyzed using PLS-SEM software. The results showed a significant relationship between human resource management practices, individual innovation capability, job satisfaction, and HRIS USAGE on employee performance. However, HRIS USAGE did not mediate the relationship between human resource management practices, individual innovation capability, job satisfaction, and employee performance among HR division employees at private company XYZ. This study was only empirically tested within the HR division using saturated sampling or a census approach, resulting in limitations in the generalizability of the findings. These findings offer managerial implications that can help private company XYZ improve employee performance.
subject: Articles
  topic: section
subject: Human Resource Management Practice
  topic: keywords
subject: Individual Innovation Capability
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: HRIS USAGE
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Windy Saroh Sinaga
creator: Yohana F. Cahya Palupi Meilani
rights: Copyright (c) 2024 Windy Saroh Sinaga, Yohana F. Cahya Palupi Meilani http://creativecommons.org/licenses/by/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 95
ending page: 109
doi: 10.32663/6kn0x276

ANALISIS KINERJA PADA POPULARITAS GIM FREE FIRE DI INDONESIA: PENDEKATAN BERBASIS KONTEN
type: item
description: This study explores the performance and popularity of the Free Fire game in Indonesia through a content-based approach using the Technology Acceptance Model (TAM). The research aims to evaluate how TAM constructs, such as perceived usefulness and ease of use, influence user reviews and gameplay satisfaction. Secondary data from user reviews on the Google Play Store, collected between April and June 2024, were analyzed using content analysis with NVivo 12. Key findings reveal that server stability and technical performance significantly impact user satisfaction, while competitive gameplay modes enhance engagement. Frequent terms like "help" and "account" highlight ongoing technical challenges, particularly in account management and customer support. This study contributes to understanding player behavior in mobile gaming and offers insights for developers to optimize user experiences and enhance game features. Limitations include reliance on secondary data and a focus on the Indonesian market. Future research could expand to comparative studies across regions.
subject: Articles
  topic: section
subject: Free Fire
  topic: keywords
subject: Technology Acceptance Model (TAM)
  topic: keywords
subject: Mobile Gaming
  topic: keywords
subject: User Reviews
  topic: keywords
subject: Free Fire, Technology Acceptance Model (TAM), Mobile Gaming, User Reviews, Content Analysis, Game Performance
  topic: keywords
subject: Game Performance
  topic: keywords
creator: Diki Putra Setianto
creator: Erna Ferrinadewi K
rights: Copyright (c) 2024 Diki Putra Setianto, Erna Ferrinadewi K http://creativecommons.org/licenses/by/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 70
ending page: 79
doi: 10.32663/y6wjwk95

SOCIAL NETWORK ANALYSIS DALAM PENGGUNAAN TAGAR #BOYCOTT SEBAGAI DAMPAK KONFLIK
type: item
description: This study analyzes the #BoycottMcDonalds hashtag network on Twitter social media using Social Network Analysis (SNA) method to identify influential actors and the level of interaction that occurs in the network using centrality, density, and modularity metrics. Of the 2,468 tweets obtained through crawling Twitter data using the Twitter API, after the data preparation stage (pre-processing) there are only 810 tweets that are ready to be analyzed in Gephi. Determining influential actors in the #BoycottMcDonalds hashtag network is calculated using centrality metrics, namely degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The analysis results show that the irishpopeye account occupies the highest position in out-degree with a weight of 43 and in closeness centrality with a weight of 1.0. The second influental account is the mcdonalds account with the highest eigenvector centrality weight of 1.0 and the third influential account is the drloupis account with a fairly high eigenvector centrality and degree centrality value. As for the level of the interaction that occurs in the network, based on the modularity metric value obtained of 0.934 and density of 0.001 which indicates that the level of interaction in the #BoycottMcDonalds network is low.
subject: Articles
  topic: section
subject: Social Network Analysis
  topic: keywords
subject: Twitter API
  topic: keywords
subject: Cancel Culture
  topic: keywords
subject: Centrality Metrics
  topic: keywords
subject: Modularity and Density Metrics
  topic: keywords
creator: Muhammad Fachrul Salam
creator: Namirah Khairunnisa
creator: Kiky Resky Ramadhani Sucipto
rights: Copyright (c) 2024 Muhammad Fachrul Salam, Namirah Khairunnisa, Kiky Resky Ramadhani Sucipto http://creativecommons.org/licenses/by/4.0
date: 2024-12-31
publication date: 2024-12-31
starting page: 80
ending page: 94
doi: 10.32663/hwm58750

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KEPEMIMPINAN TRANSAKSIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN RSKJ PROVINSI BENGKULU
type: item
description: Leadership is the main key to the success of a company in achieving a goal. A company requires appropriate transformational leadership and transactional leadership to encourage the emergence of organizational citizenship behavior in each employee. The purpose of this research is to determine the influence of transformational leadership and transactional leadership on organizational citizenship behavior (OCB) in RSKJ employees in Bengkulu Province. The population that will be used in this research is employees of the RSKJ nursing section of Bengkulu Province, totaling 100 employees. This research uses a nonprobability sampling technique with the technique taken, namely saturated sampling (census). Saturated sampling technique is a sample determining technique when all members of the population are used as samples. So the sample used in this research was 100 employees of the RSKJ nursing section of Bengkulu Province. This research uses quantitative methods and data collection techniques by means of observation and distributing questionnaires. Then the questionnaire data was processed using SPSS version 26. Based on the results of this research, it can be concluded that the results of hypothesis testing from the t test (partial) and F test (simultaneous) have a positive and significant effect on the transformational leadership and transactional leadership variables on organizational citizenship behavior.
subject: Articles
  topic: section
subject: Kepemimpinan Transformasional, Kepemimpinan Transaksional, Organizational Citizenship Behavior
  topic: keywords
creator: Rike Novianti
creator: Meiffa Herfianti
rights: Copyright (c) 2024 Rike Novianti, Meiffa Herfianti http://creativecommons.org/licenses/by/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 57
ending page: 69
doi: 10.32663/f6eemq71

PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR
type: item
description: This research aims to find out how Shopping Lifestyle and Fashion Involvement influence the Impulse Buying Behavior (case study of consumers at the Gallery RJ store in Bengkulu City). The research method used was quantitative, with a sample of 96 respondents from Gallery RJ buyers. Data analysis includes the Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination (R2), and Partial tests (t test), Simultaneous (F test). The research results show that Shopping Lifestyle has a significant and positive influence on Impulsive Buying Behavior H1 is accepted, likewise Fashion Involvement also shows a significant positive influence on Impulsive Buying Behavior H2 is accepted. Meanwhile, the F Shopping Lifestyle (X1) and Fashion Involvement (X2) tests have a significant influence on Impulse Buying Behavior (Y) at Gallery RJ Bengkulu City so that H3 is accepted. The coefficient of determination shows that together Shopping Lifestyle and Fashion Involvement make a big contribution in influencing Impulsive Buying Behavior at Gallery RJ Bengkulu City. And the most dominant factor with the largest regression coefficient value is the Fashion Involvement variable (X2)
subject: Articles
  topic: section
subject: Shopping Lifestyle
  topic: keywords
subject: Fashion Involvement
  topic: keywords
subject: Impulse Buying Behavior
  topic: keywords
creator: Garnis Marthasari
creator: Ade Tiara Yulinda
rights: Copyright (c) 2024 Garnis Marthasari, Ade Tiara Yulinda http://creativecommons.org/licenses/by/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 43
ending page: 56
doi: 10.32663/51r07n89

MODEL BARU PENGEMBANGAN KARYAWAN ADMINISTRATIF DI PERGURUAN TINGGI SWASTA: INTEGRASI TEKNOLOGI DAN KOMPETENSI SOFT SKILLS
type: item
description: This research aims to explore the influence of Technology Integration and Soft Skills Competence on the Development of Administrative Staff in Private Higher Education Institutions in Bandung. In the modern era marked by technological advancements and the complexity of job demands, this study is relevant for examining how the integration of technology and the development of soft skills competence can affect administrative staff in higher education institutions. The research methodology adopts a quantitative approach with a Total Population of 414 employees from 138 institutions, and a sample of 203 employees selected through Area Probability Sampling. Data collection is conducted using a questionnaire, and data analysis is performed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both Technology Integration and Soft Skills Competency have a positive and significant influence on the development of administrative staff, with the Mediating Effect of Development Model Effectiveness playing a pivotal role. Limitations of the study include potential constraints on generalization within the context of private higher education institutions in Bandung. The research contributes by providing strategic recommendations to enhance technology integration, develop soft skills competencies, and design effective development models for administrative human resources. These findings are expected to serve as a foundation for efforts to improve the performance and development of administrative staff in higher education institutions.
subject: Articles
  topic: section
subject: Technology Integration
  topic: keywords
subject: Soft Skills Competency
  topic: keywords
subject: Development Model Effectiveness
  topic: keywords
subject: Employee Development
  topic: keywords
creator: Darul Wiyono
creator: Ema Ambiapuri
creator: Tatiek Ekawati Permana
rights: Copyright (c) 2024 Darul Wiyono, Ema Ambiapuri, Tatiek Ekawati Permana http://creativecommons.org/licenses/by/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 1
ending page: 17
doi: 10.32663/bxkryx21

PENERAPAN GREEN INDUSTRY DAN GREEN HUMAN RESOURCE MANAGEMENT TERHADAP KINERJA KARYAWAN
type: item
description: Green Industry and Green Human Resource Management are one of the sustainability methods implemented by a company. This research aims to analyze the extent to which the implementation of Green Industry and Green Human Resource Management can improve employee performance, both from the aspects of productivity and environmental sustainability. This type of research is quantitative. The population of this study was all employees of the HR & General Department at PT Semen Padang, totaling 38 people taken by total sampling. Data were processed using multiple linear regression using a questionnaire. The research results show that there is an influence between green industry (X1) on employee performance, there is an influence of green human resource management (X2) on employee performance and there is a relationship between green industry and green human resource management on the performance of PT Semen Padang employees.
subject: Articles
  topic: section
subject: Green Industry
  topic: keywords
subject: Green Human Resource Management
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Afriyeni Afriyeni
creator: Tiarawati Tiarawati
rights: Copyright (c) 2024 Afriyeni Afriyeni, Tiarawati Tiarawati http://creativecommons.org/licenses/by/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 30
ending page: 42
doi: 10.32663/8xqx6n88

PENGARUH PENYEBAB KEGAGALAN BERWIRAUSAHA TERHADAP PEMBELAJARAN DARI KEGAGALAN BERWIRAUSAHA DAN DAMPAKNYA TERHADAP KINERJA UMKM
type: item
description: The main objective of this research is to examine the influence of the causes of entrepreneurial failure by using two types of causes of entrepreneurial failure (internal causes and external causes) on learning from entrepreneurial failure and its impact on the performance of SMEs in DKI Jakarta. The research method used in this research is a quantitative research method using a survey with the analytical tool used, namely Smart PLS version 3.0. which aims to examine the variables that cause internal failure, the causes of external failure, learning from entrepreneurial failure and its impact on business performance variables. The research results show that the variable learning from failure has a significant positive effect on business performance. Likewise, the variables that cause entrepreneurial failure from internal factors have a positive and significant effect on learning from entrepreneurial failure. However, in contrast to the results of testing variables that cause failure from external factors on learning from entrepreneurial failure, it shows that there is no influence on the causes of entrepreneurial failure from external factors on learning from entrepreneurial failure. It is hoped that this research can provide suggestions and input, especially for SMEs, so that they can turn entrepreneurial failures into lessons to improve business performance. This research also has several limitations, including that the SME business sector in this research is still too general, and this research only uses subjective performance measures.
subject: Articles
  topic: section
subject: Causes of Entrepreneurial Failure
  topic: keywords
subject: Learning from Entrepreneurial Failure
  topic: keywords
subject: Business Performance
  topic: keywords
subject: SMES
  topic: keywords
creator: Nur Majdina
creator: Engga Jalaludin
creator: Janusi Waliamin
creator: Firda Zahro Latifah
creator: Husnul Hayati
rights: Copyright (c) 2024 Nur Majdina, Engga Jalaludin, Janusi Waliamin, Firda Zahro Latifah, Husnul Hayati http://creativecommons.org/licenses/by/4.0
date: 2024-06-30
publication date: 2024-06-30
starting page: 18
ending page: 29
doi: 10.32663/mtrk0p36

PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK
type: item
description: This study aims to find out how the influence of financial literacy, financial experience, and financial technology (fintech) on financial behavior in Depok City. In this study using a quantitative approach. The data source in this study uses primary data by collecting data through questionnaires distributed to people in Depok City who use e-payments. The sampling technique in this study was using purposive sampling, so the number of samples in this study was 210 respondents. As for the data analysis technique in this study using Partial Least Square (PLS) with the help of SmartPLS 4 for windows. The results of this study indicate that financial literacy and financial technology have a positive and significant impact on financial behavior among e-payment users in Depok City. As for financial experience, it has no influence on financial behavior. This can happen because when people in Depok City make payments, they are still not careful in deciding their finances and they have different characteristics.
subject: Articles
  topic: section
subject: Financial Literacy
  topic: keywords
subject: Financial Experience
  topic: keywords
subject: Financial Technology
  topic: keywords
subject: Financial Behavior
  topic: keywords
creator: Farah Salsabila Putri Waluyo
creator: Arif Widodo Nugroho
creator: Deni Adha Akbari
rights: Copyright (c) 2023 Farah Salsabila Putri Waluyo, Arif Widodo Nugroho, Deni Adha Akbari http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 99
ending page: 111
doi: 10.32663/6rtapz94

KINERJA PEGAWAI DILIHAT DARI KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA
type: item
description: The purpose of this study was to determine the effect of organizational communication and work environment on the performance of the employees of the West Sumatra Province Investment and One Stop Service (DPMPTSP). The population in this study amounted to 60 employees. The sample taken is the entire population, which is 60 employees. The sampling technique in this study is a total sampling technique. Total sampling technique is a sampling technique in which the entire population is sampled. The analysis technique used in this research is validity, reliability, descriptive analysis, classical assumption test, multiple regression analysis, and t test. The results showed that organizational communication had a positive and significant effect on employee performance, while the work environment had a negative and insignificant effect on employee performance.
subject: Articles
  topic: section
subject: Komunikasi Organisasi
  topic: keywords
subject: Lingkungan Kerja
  topic: keywords
subject: Kinerja Pegawai
  topic: keywords
creator: Doni Marlius
creator: Febsri Susanti
creator: Jhon Fernos
creator: Andre Andhyka Harmen
rights: Copyright (c) 2023 Doni Marlius, Febsri Susanti, Jhon Fernos, Andre Andhyka Harmen http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 112
ending page: 125
doi: 10.32663/4gzg9t11

PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, DAN PERSEPSI KESENANGAN TERHADAP LOYALITAS NASABAH MOBILE BANKING
type: item
description: This research aims to prove the influence of perceived ease of use, perceived usefulness, and perceived enjoyment on satisfaction, then prove the influence of satisfaction on loyalty which is mediated by users' love for mobile banking. The type of research carried out was hypothesis testing which was analyzed using the Structural Equation Modeling (SEM) tool with the AMOS program. The research sample taken using a purposive sampling technique with individual analysis units. Primary data collected by distributing questionnaires to 262 respondents. The research results show that there is a positive influence of perceived ease of use, perceived usefulness, and perceived enjoyment on brand satisfaction, there is a mediating role of brand love in the influence of brand satisfaction on brand loyalty. This research is limited to customers who use mobile banking from banks in KBMI IV. Future researchers can examine customers who use mobile banking from banks in general. This research contributes to providing input to the top management of banks in Indonesia regarding what factors can help increase and manage customer loyalty, especially when using mobile banking.
subject: Articles
  topic: section
subject: Cinta Merek
  topic: keywords
subject: Kepuasan Merek
  topic: keywords
subject: Loyalitas Merek
  topic: keywords
subject: Model Penerimaan Teknologi
  topic: keywords
subject: Persepsi Kesenangan
  topic: keywords
creator: Kahti Ramadhia Risde
creator: Kurniawati Kurniawati
rights: Copyright (c) 2023 Kahti Ramadhia Risde, Kurniawati Kurniawati http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 71
ending page: 87
doi: 10.32663/2ghd5b61

ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE
type: item
description: This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.
subject: Articles
  topic: section
subject: e-wom
  topic: keywords
subject: kepercayaan
  topic: keywords
subject: citra merek
  topic: keywords
subject: Keputusan Pembelian
  topic: keywords
creator: Adinda Azmi Dwi Putri
creator: Aisyah Firmathoina
creator: Muhammad Adib Sya’ban
creator: Fitri Ayu Nofirda
rights: Copyright (c) 2023 Adinda Azmi Dwi Putri, Aisyah Firmathoina, Muhammad Adib Sya’ban, Fitri Ayu Nofirda http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 157
ending page: 169
doi: 10.32663/8kjnq016

NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA
type: item
description: Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.
subject: Articles
  topic: section
subject: Citra Merek
  topic: keywords
subject: Kualitas Produk
  topic: keywords
subject: Harga
  topic: keywords
subject: Niat Membeli
  topic: keywords
creator: Erina Alimin
creator: Herlina Ferliyanti
creator: Sabri Sabri
creator: Ahmad Nouvel
creator: Gurhanawan Gurhanawan
creator: Melly Susanti
rights: Copyright (c) 2023 Erina Alimin, Herlina Ferliyanti , Sabri Sabri, Ahmad Nouvel, Gurhanawan Gurhanawan, Melly Susanti http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 126
ending page: 138
doi: 10.32663/qc29ek82

NIAT MEMBELI GREEN PRODUCT PADA GENERASI MILLENIAL DI INDONESIA
type: item
description: This study focuses on millennials' intentions to buy green products in Indonesia. The Theory of Planned Behavior (TPB) was applied in this study. The purpose of this study is to investigate the impact of environmental awareness, environmental knowledge, attitudes, behavioral control perceptions, and subjective norms on purchase intent. The quantitative research approach was applied, and primary data were gathered using an online questionnaire. This research included 230 respondents who planned to buy ecologically friendly items. The analysis approach used in this work is Structural Equation Modeling (SEM). AMOS 20.0 for Windows was utilized as the testing software. The data reveal that the higher the level of environmental concern, attitude, and perceived behavioral control, the greater the desire to buy green items among Indonesian millennials. While there is a negative relationship between environmental knowledge characteristics and subjective standards and the propensity to buy green items. Practical advice in this study is that it is hoped that providers of environmentally friendly products (green products) can provide a more detailed explanation of the benefits of green products to the millennial generation in order to create an attitude of care for the environment and provide information that environmentally friendly products are easily obtained in order to encourage consumers to have the intention to buy environmentally friendly products.
subject: Articles
  topic: section
subject: masalah lingkungan
  topic: keywords
subject: pengetahuan lingkungan
  topic: keywords
subject: sikap
  topic: keywords
subject: kontrol perilaku yang dirasakan
  topic: keywords
subject: norma subjektif
  topic: keywords
subject: niat membeli
  topic: keywords
creator: Muhammad Ikhsan
creator: Muhartini Salim
creator: Rina Suthia Hayu
rights: Copyright (c) 2023 Muhammad Ikhsan, Muhartini Salim, Rina Suthia Hayu http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 139
ending page: 156
doi: 10.32663/hvgdcd94

ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu)
type: item
description: Organizational culture affects a person's role in carrying out his role. The success of organizational culture is marked by changes in individual behavior that can be emulated by other individuals. This study aims to determine the organizational culture created in the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The method used in analyzing organizational culture is Hofstede's method and OCAI (Organizational Culture Assessment Instrument) analysis. The results of the analysis using Hofstede's cultural dimensions state that the Faculty of Economics and Business, Muhammadiyah University of Bengkulu is in an organizational culture that has an even distribution of power, is collectivistic, masculinity has a strong influence within the institution, the institution focuses on things that have certainty value, the institution concentrate more on matters that have a long-term, future-oriented nature, and implement pragmatic values and institutions that control the fulfillment of needs and regulations with strict social norms. Meanwhile, based on the OCAI analysis, the current organizational culture and the expected organizational culture in the future is the Clan organizational culture. This means that there is a match between the desires of the leadership and employees because they are in the same organizational cultural orientation, namely a friendly workplace where people share with each other like a big family.
subject: Articles
  topic: section
subject: Budaya Organisasi
  topic: keywords
subject: Hofstede
  topic: keywords
subject: Instrumen Penilaian Budaya Organisasi
  topic: keywords
creator: Meiffa Herfianti
creator: Mimi Kurnia Nengsih
creator: M. Galy Njoman Ari Pribowo
rights: Copyright (c) 2023 Meiffa Herfianti, Mimi Kurnia Nengsih, M. Galy Njoman Ari Pribowo http://creativecommons.org/licenses/by/4.0
date: 2023-12-29
publication date: 2023-12-29
starting page: 88
ending page: 98
doi: 10.32663/0c114m09

PENGARUH FAKTOR SOSIAL DAN EKONOMI TERHADAP PENDAPATAN BUDIDAYA IKAN BANDENG DI KECAMATAN PADEMAWU KABUPATEN PAMEKASAN
type: item
description: Milkfish cultivation has a significant economic impact in Pademawu District. However, milkfish cultivators often encounter many obstacles during the cultivation process to selling it. This study aims to determine the effect of social and economic factors on the income of the milkfish farming community in Pademawu District, Pamekasan Regency. This study uses a quantitative approach. The population in this study were 30 Pademawu people who cultivate milkfish. The data collection technique used was a questionnaire. The data analysis technique used is multiple linear regression analysis. The sampling technique uses a full sample, meaning that the entire study population is used as a sample. The results showed that social and economic factors had a positive effect on the income of the milkfish farming community in Pademawu District, Pamekasan Regency. Social and economic factors also simultaneously influence the income of the milkfish farming community in Pademawu District, Pamekasan Regency. Economic factors have the most dominant influence on the income of the milkfish farming community in Pademawu District, Pamekasan Regency. The practical implication of the results of this research is that milkfish cultivators must understand very well the importance of economic factors, one of which is capital. Farmers need to have sufficient capital so as not to interfere with the process of milkfish cultivation. The local government can also help find solutions related to capital, for example by establishing a cooperative for milkfish cultivators in Pademawu District, Pamekasan Regency.
subject: Articles
  topic: section
subject: Sosial
  topic: keywords
subject: Ekonomi
  topic: keywords
subject: Pendapatan
  topic: keywords
subject: Budidaya Ikan
  topic: keywords
creator: Rachman Hakim
creator: Gazali Gazali
creator: Febryan Syaifadi
rights: Copyright (c) 2023 Rachman Hakim, Gazali Gazali, Febryan Syaifadi
date: 2023-06-30
publication date: 2023-06-30
starting page: 12
ending page: 19
doi: 10.32663/crmj.v6i1.3593

PENGARUH EXPERIENTAL MARKETING DAN EXPERIENTAL VALUE TERHADAP COSTUMER SATISFACTION PADA PENGGUNA HANDPHONE REDMI DI SMK NEGERI 03 BENGKULU SELATAN
type: item
description: This study aims to determine the effect of Experiential Marketing and Experiential Value on Customer Statistics on Redmi mobile users at SMK Negeri 03 Bengkulu Selatan. This study used a quantitative method with a Likert scale (questionnaire). The number of respondents in this research was 105 people. iMethod of data collection iusing a questionnaire. The analysis technique uses multiple linear regression analysis tests, the coefficient of determination (R2) and hypotheses tests, namely the it test and the if test. The results of this study indicate that partially the experiential marketing variable has a significant effect on the customer satisfaction variable and the experiential value variable has a significant effect on the customer satisfaction variable. Simultaneously, it shows that the experiential marketing and experiential value variables simultaneously have a significant effect on customer satisfaction. The limitations of this study are using data in the form of respondents' answers to the statements submitted on the research questionnaire. Respondents who filled out the questionnaire at random and did not pay close attention to each statement. It is hoped that the indicators described in this study can be used as a reference for Redmi products, especially Redmi product sellers in South Bengkulu, in increasing the experience marketing of their customers and increasing the experience value in in-store transaction life.
subject: Articles
  topic: section
subject: Experiental Marketing
  topic: keywords
subject: Experiental Value
  topic: keywords
subject: Costumer Satisfaction
  topic: keywords
creator: Meiffa Herfianti
creator: Lee Fransisco
rights: Copyright (c) 2023 Meiffa Herfianti, Lee Fransisco
date: 2023-06-30
publication date: 2023-06-30
starting page: 60
ending page: 70
doi: 10.32663/crmj.v6i1.3725

PENGARUH LEADERSHIP TRANSFORMASIONAL ATAS ORGANIZATIONAL CITIZENSHIP BEHAVIOR KEPADA KARYAWAN DAN DOSEN FUAD IAIN CURUP
type: item
description: The purpose of this study was carried out to see the effect of transformational leadership on organizational citizenship behavior on Employees and Lecturers at faculty of Ushuluddin, Adab, Da'wah (FUAD) IAIN Curup. The subjects used in this study were 52 employees and lecturers at FUAD IAIN Curup. In this study a quantitative design was used while the design in data collection carried out a questionnaire with five Likert scales of transformational leadership on organizational citizenship behavior. The analysis design used in this study is to use a simple linear regression test. The conclusion of this study shows that there is a positive impact of transformational leadership on organizational citizenship behavior of 11.035% for the employees and lecturers of FUAD IAIN Curup. The implication of this study is to increase understanding of the influence of transformational leadership.
subject: Articles
  topic: section
subject: Leadership Transformasional
  topic: keywords
subject: Organizational Citizenship Behavior
  topic: keywords
creator: Pefriyadi Pefriyadi
creator: Topan Alparedi
rights: Copyright (c) 2023 Pefriyadi Pefriyadi, Topan Alparedi
date: 2023-06-30
publication date: 2023-06-30
starting page: 43
ending page: 59
doi: 10.32663/crmj.v6i1.3505

PENGARUH WINDOW DISPLAY, ARCHITECTURE DISPLAY BAGI MINAT BELI TRANSAKSIONAL PENGUNJUNG BENCOOLEN MALL BENGKULU
type: item
description: The aim of this research was to determine the effect of window displays, architectural displays on the transactional buying interest. Collecting data by distributing questionnaires. with a sample of 150 respondents, measuring using a Likert scale with a purposive sampling method, analyzing data using the IBM SPSS application version 2023. The results prove that Windows display has a positive and significant influence on transactional buying interest. Display architecture has a positive and significant influence on the transactional purchase intention. Simultaneously it proves that together that window display and display architecture have a positive and significant influence on the transactional purchase intention The limitations of this study are the use of questionnaires where sometimes the answers from the respondents do not reflect the actual conditions, time constraints and demographic data of respondents and the variables used are few. This research is expected to be useful for outlets selling at Bencoolen Mall Bengkulu, to increase sales through the arrangement of goods such as window displays, architectural displays
subject: Articles
  topic: section
subject: Window Display
  topic: keywords
subject: Architecture Display
  topic: keywords
subject: Minat Beli Transaksional
  topic: keywords
creator: Herlin Herlin
creator: Yanto Effendi
rights: Copyright (c) 2023 Herlin Herlin, Yanto Effendi
date: 2023-06-30
publication date: 2023-06-30
starting page: 20
ending page: 30
doi: 10.32663/crmj.v6i1.3590

PENTINGNYA PENGENDALIAN STRES KERJA DAN OPTIMALISASI KOMUNIKASI DALAM PENINGKATAN PRODUKTIVITAS KERJA
type: item
description: UD Esbas Toys, located in Pandaan, is one of the doll manufacturers that has successfully gone through critical challenges during the Covid-19 pandemic. This success can be seen from the relatively stable work productivity of employees to date as a result of the implementation of proper HR management. The main objective of this research is to confirm the strong influence of work stress and communication on employee productivity. A total of 35 employees of UD Sebas Toys Pandaan have been selected as the saturated sample technique. Respondents' perceptions were collected using a questionnaire where each statement in the questionnaire was given a 5-point Likert scale to form quantitative data which was finally analyzed using PLS. The results of the study revealed that work stress has a positive effect on productivity, although not too strong. While the positive effect of communication on productivity proved significant. So, it is important for every employee to control stress so that it continues to have a positive impact on productivity and optimize positive communication. The limitation of this research is the number of respondents which is only 35 people, the results of the research may be different if employees in other branches are considered. In addition, the analysis process has not included the demographics of the respondents as a control variable in the model. However, the results of the research contribute to the development of HRM science in relation to increasing employee productivity in small-medium scale manufacturing companies through controlling employee work stress and effective communication.
subject: Articles
  topic: section
subject: Stres Kerja
  topic: keywords
subject: Komunikasi
  topic: keywords
subject: Produktivitas Kerja Karyawan
  topic: keywords
creator: Widiya Dewi Anjaningrum
creator: Ken Andarwatiningtyas
rights: Copyright (c) 2023 Widiya Dewi Anjaningrum, Ken Andarwatiningtyas
date: 2023-06-30
publication date: 2023-06-30
starting page: 31
ending page: 42
doi: 10.32663/crmj.v6i1.3624

FAKTOR YANG MEMPENGARUHI MINAT GEN Z DALAM BERINVESTASI DI PASAR MODAL
type: item
description: This study aims to determine the factors that influence the lack of investing intention in the capital market in students of the Faculty of Economics, Universitas Galuh, based on data from the Faculty of Economics, Universitas Galuh. Based on information from the Academic section, the number of active students in 2022 is 2000, while according to data from the Indonesia Stock Exchange Investment Gallery, data for opening a Customer Fund Account are 100 students. Based on this phenomenon, the author aims to analyze this. The research method used a qualitative approach, namely by using a method that involves more data and information through respondents as subjects who can provide answers to this research. Respondents in this study collected data by obtaining journals related to titles, observing and conducting interviews with students of the Faculty of Economics, Universitas Galuh. Based on the results of the study, there are several things that influence Z Generations investing intention, including technological advances, financial literacy, income, expected return, stock risk and information.
subject: Articles
  topic: section
subject: Pasar Modal
  topic: keywords
subject: Minat Investasi
  topic: keywords
subject: Gen -Z
  topic: keywords
creator: Toto Toto
creator: Risna Kartika
rights: Copyright (c) 2023 Toto Toto, Risna Kartika
date: 2023-06-30
publication date: 2023-06-30
starting page: 1
ending page: 11
doi: 10.32663/crmj.v6i1.3588

NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU
type: item
description: This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers can still intend to switch to other e-marketplaces. For further research, the authors suggest examining other factors that may influence the relationship, such as alternative product offerings, prices, promotions, discounts, and others so that this research will be more extensive.
subject: Articles
  topic: section
subject: Price Fairness
  topic: keywords
subject: Relationship Quality
  topic: keywords
subject: Perceived Betrayal
  topic: keywords
subject: Switching Intention
  topic: keywords
creator: Venny Mellandhia Shandy
creator: Lizar Alfansi
creator: Asep Mulyana
creator: Budi Harsanto
rights: Copyright (c) 2022 Venny Mellandhia Shandy
date: 2022-12-24
publication date: 2022-12-24
starting page: 82
ending page: 96
doi: 10.32663/crmj.v5i2.3088

PENGARUH DER, ROA, ROE TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA
type: item
description: This study aims to examine the effect of DER, ROA, ROE on stock prices. The sampling technique is a total sampling method in which the entire population is sampled. The research sample is a banking company listed on the Indonesia Stock Exchange (IDX). Where the companies listed on the IDX during the last period, namely 2021, consisted of 44 companies, with a total final sample of 44 companies during the 5 year research period. Data was collected by documentation and literature study methods. Data analysis techniques using the Classical Assumption Test and Hypothesis Testing using panel data regression using Eviews 9. The research findings show that: (1) DER has a significant effect on stock prices, (2) ROA has a significant effect on stock prices, (3) ROE has a significant effect on stock prices
subject: Articles
  topic: section
subject: Debt to Equity Ratio
  topic: keywords
subject: Return On Asset
  topic: keywords
subject: Return On Equity
  topic: keywords
subject: Stock Price
  topic: keywords
creator: Heru Andika Pratama
creator: Afriyeni Afriyeni
rights: Copyright (c) 2022 Heru Andika Pratama, Afriyeni Afriyeni
date: 2022-12-24
publication date: 2022-12-24
starting page: 72
ending page: 81
doi: 10.32663/crmj.v5i2.3259