REKONSTRUKSI BISNIS UMKM DI INDONESIA: REFLEKSI ATAS DAMPAK EKONOMI AKIBAT PANDEMI COVID-19

Abstrak

This study analyzes efforts in rescuing MSMEs to maintain the stability of the national
financial system affected by the Covid-19 pandemic. The study uses a qualitative descriptive
approach with data obtained from literature review and interview. The outcome of interview
conducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows the
issues faced by MSMEs due to the Covid-19 pandemic are decreased sales, difficulty in
obtaining raw materials, business capitals and paying premises rents, also production and
distribution disruption. The result of the study concluded seven strategies for maintaining and
increasing MSME sales: transforming its ways of marketing and sales online, diverting
products/services line, reallocation of funds, hygiene and halal assurance, providing
vouchers or gift cards, accelerating asset sales, and reduction of labor. This research is still
limited to one sector, that is the MSME. These seven scenarios are expected to encourage
MSMEs in improving and developing its capacities so it plays the role as economic safety
nets.