PROFITABILITY OF THE TOURISM SUB-SECTOR: BEFORE, DURING AND AFTER THE COVID-19
DOI:
https://doi.org/10.32663/h4ze6704Kata Kunci:
Profit Margin, ROA, ROE, Tourism Sub-SectorAbstrak
The purpose of this study was to assess the ability of tourism sub-sector companies listed on the Indonesia Stock Exchange to attain profits by utilizing all available capabilities and resources, including sales performance, asset utilization, and capital efficiency. The measurement period was before, during, and after the Covid-19. Using descriptive analysis methods. Using secondary data obtained from idx.co.id. The sampling technique was based on purposive sampling, resulting in 28 samples of tourism, hotel, and restaurant sub-sector companies listed on the Indonesia Stock Exchange. Profitability was measured using the profit margin ratio, ROA, and ROE. The results of this study prove that profitability before Covid-19 based on profit margin was better during the Covid-19 than before and after Covid-19. Meanwhile, based on ROA and ROE, it shows that the ability to manage company assets and capital showed better results after Covid-19 than the period before and during Covid-19. Losses during the pandemic were caused by decreased revenue in this tourism sector. The decrease in revenue occurred due to decreased hotel revenue, tour package revenue, vehicle rentals, and others. This study's limitations are that it only measures a company's ability to generate profits using all its capabilities and resources. This research is expected to provide insight into how the tourism sector survived and recovered from the crisis. This study compares three time periods, providing a more comprehensive view of the impact and recovery from the crisis.
Referensi
Afriyeni, E. (2013). Rasio Keuangan, Financial Distress Perusahaan : Suatu Tinjauan. Arthavidya Jurnal Ilmiah Ekonomi, Vol 14, No 1 (2013), 41–51. Http://Arthavidya.Wisnuwardhana.Ac.Id/Index.Php/Arthavidya/Article/View/81
Agency, M. Of T. And C. E. / I. T. And C. E. (2020). International Visitor Arrivals Statistics.
Alexander, J. (2018). Financial Planning & Analysis And Performance Management 1.Pdf.
Bougie, R., & Sekaran, U. (2019). Research Methods For Business (Eighth Edi). Wiley.
Brigham, E. F., & Houston, J. F. (2019). Fundamentals Of Financial Management 15 Edition. In Cengage Learning. Cengage Learning.
Brooks, R. (2010). Financial Management: Core Concepts. (No Title).
Cooper, C., & Wahab, S. (2005). Tourism In The Age Of Globalisation. Routledge.
Group, W. B. (2020). Rebuilding Tourism Competitiveness. Rebuilding Tourism Competitiveness, July, 1–48. Https://Doi.Org/10.1596/34348
Hanafi, Mamduh M & Halim, A. (2016). Analisis Laporan Keuangan. Upp Stim Ykpn.
Horne, J. C. Van, & Wachowicz, J. M. (2018). Fundamentals Of Financial Management (14th Ed.). Pearson Education. In Nursing Standard (Vol. 16, Issue 43).
Jennifer, M., Tilaar, I., Jennifer, M., & Tilaar, I. (2020). The Tourism Industry In A Developing Destination In Time Of Crisis The Impact Of Covid-19 Pandemic On The Tourism Industry In North Sulawesi , Indonesia Time Of Crisis.
Kasmir. (2021). Analisis Laporan Keuangan (Ed. Revisi). Rajawali Pers.
Lee, Y. L., Kuo, S. H., Jiang, M. Y., & Li, Y. (2019). Evaluating The Performances Of Taiwan’s International Tourist Hotels: Applying The Directional Distance Function And Meta-Frontier Approach. Sustainability (Switzerland), 11(20). Https://Doi.Org/10.3390/Su11205773
Munawir, S. (2014). Analisa Laporan Keuangan (Edisi Keem). Penerbit Liberty. Https://Books.Google.Co.Id/Books?Id=H8egsweacaaj
Nguyen, T. L. H., Nguyen, N. T., & Van Nguyenb, C. (2019). Identifying Factors Influencing On The Profitability Of Tourist Enterprises: Evidence From Vietnam. Management Science Letters, 9(11), 1933–1940. Https://Doi.Org/10.5267/J.Msl.2019.5.034
Permatasari, D. A., & Sihite, J. (2020). Pengaruh Pandemik Covid-19 Terhadap Pendapatan Tempat Wisata Dan Kinerja Karyawan Pariwisata Di Jakarta. 1(1), 1–14.
Ross, S. A., Westernfield, R. W., & Jordan, B. D. (2017). Fundamentals Of Corporate Finance (Twelfth Ed). Mcgraw Hill.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Endang Afriyeni, Jumyetti
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
