PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE.

  • karnadi karnadi Universitas Prof. Dr. Hazairin, S.H Bengkulu
  • Winny Lian Seventeen Universitas Prof. Dr. Hazairin, S.H Bengkulu

Abstract

This study aims to examine the effect of advertising and price on purchasing decisions in e-commerce. This research was conducted on students of the Faculty of Economics and Business, Unihaz. The number of samples in this study were 71 respondents. The results showed that 65.4% of the advertising and price variables were able to explain the purchasing decision variables in e-commerce. Based on the results of the simultaneous test, advertising and price variables affect purchasing decisions in e-commerce, while based on a partial test, advertising variables affect purchasing decisions in e-commerce. market, but price has no effect on purchasing decisions in e-commerce.

Published
2021-12-31
How to Cite
KARNADI, karnadi; SEVENTEEN, Winny Lian. PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE.. JAZ:Jurnal Akuntansi Unihaz, [S.l.], v. 4, n. 2, p. 271 - 276, dec. 2021. ISSN 2620-8555. Available at: <https://journals.unihaz.ac.id/index.php/jaz/article/view/2451>. Date accessed: 19 jan. 2022. doi: https://doi.org/10.32663/jaz.v4i2.2451.