PENGARUH AKUNTABILITAS DAN TRANSPARANSI TERHADAP LOYALITASMUZAKKI PADA BAITUL MAAL HIDAYATULLAH (BMH) PERWAKILANBENGKULU

Abstract

This study aims to analyze the effect of each variable, namely the Effect of
Accountability and Transparency on Muzakki's Loyalty at Bengkulu's Baitul Maal Hidayatullah
(BMH) Representative. As a nonprofit organization, the Amil Zakat Institution needs to pay
attention to accountability and transparency to muzakki loyalty. In this study data was collected
through a questionnaire distributed at the Baitul Maal Hidayatullah (BMH) Bengkulu
Representative. Respondents in this study were muzakki BMH. The number of samples whose
data was successfully processed was 84 muzakki. The sample selection method used is a
nonprobability method, namely convience sampling which is a sampling technique based on the
ease of accessing members of the population.
The results of hypothesis testing indicate that there is a positive effect of transparency
on muzakki loyalty. This means that the higher the transparency of the institution, the higher the
muzakki loyalty to Baitul Maal Hidayatullah (BMH) Bengkulu Representative.