ANALISIS PELUANG USAHATANI CIPLUKAN (Physalis peruviana. L) DI KOTA BENGKULU

Efriza Hardianti; Yossie Yumiati; Herri Fariadi

doi:10.32663/ja.v19i1.1855

Authors

Efriza Hardianti Universitas Dehasen Bengkulu
Yossie Yumiati
Herri Fariadi Universitas Dehasen Bengkulu

DOI:

https://doi.org/10.32663/ja.v19i1.1855

Keywords:

ciplukan, farming opportunities, SWOT analysis

Abstract

Ciplukan (Physalis peruviana L.) is a shrub that has many health benefits and has been cultivated and has a high selling value. This study aims to determine how the opportunities for ciplukan farming in Bengkulu City. This study uses primary data and secondary data with interview techniques and questionnaire tools given to people who are considered to know about the opportunities of ciplukan farming in Bengkulu City. The sampling method used in this research was the purposive method and the data were processed using SWOT analysis. The results showed that the opportunity for ciplukan plant farming in Bengkulu City has a great opportunity, namely with a value of 1.55, which means that the ciplukan plant has the opportunity to be cultivated and bred.

References

David, Fred R. (2006). Manajemen Strategi Konsep. Prentice Hall Inc. New Jersey.
Dolian, (2020). Analisis Strategi Pemasaran Buah Jeruk Gerga Di Kecamtan Luas Kabupaten Kaur. Unived: Kota Bengkulu.
Herrera, A, (2011). Cape Gooseberry (Physalis Angulata.L). Pp. 374-397. Woodhead Publishing Limited, Colombia.
MundariRiyasih, dkk, (2015). Proposal Program Kreativitas Mahasiswa Si Budi Cipinkom Produksi, Budidaya Ciplukan Secara Internsif dan Komersial. Surakarta: Universitas Sebelas Maret.
RSUD Dr.H. Soewondo. Analisis Lingkungan Internal-Eksternal (SWOT) Dan Strategi Pengembanga, Strategi Fungsional Serta Pemantapan Program.
Sugiyono. (2008). Metode Penelitian Bisnis. Alfabeta: Bandung.
Sundayani, Eka. Y, (2020). Kemitraan Bisnis Untuk Meningkatkan Dan Menjaga kontinuitas Ciplukan (Physalis Angulata. L) Di Waaida Farm Kabupaten Sumedang. Project Repost. IPB University.