Marketing Analysis of Cassava Chips Home Industry
DOI:
https://doi.org/10.32663/ja.v22i1.4456Keywords:
cassava chips, home-based industry, marketingAbstract
The cassava processing industry in Pasar Pedati Village, Pondok Kelapa District, Central Bengkulu Regency, is part of the agro-industrial sector with significant potential but still faces several challenges. Despite the presence of several craftsmen producing cassava chips, most operate on a household scale and encounter limitations in marketing and product value-added. These constraints include limited access to cassava raw materials and increasingly tight market competition. Therefore, this study aims to analyze marketing in the household cassava chips processing industry in the village. The research method used a purposive approach with a population of 20 cassava chip craftsmen, all of whom were respondents using a census method. Descriptive analysis was employed to analyze marketing channels, while for marketing margins, the research results revealed that the average marketing margin received by respondents was Rp. 850, with a selling price of Rp. 5,000 per packet, enabling craftsmen to sell 2,509 packets per month. A significant marketing margin will also bring substantial profits to producers regarding the processed cassava chip products. With sufficiently large marketing margins generated by each craftsman, all respondents consider cassava chip processing as their primary household business.
References
Aziz, S., Rusman, Y., & Sudradjat. (2014). Analisa Pemasaran Keripik Ubi Kayu.
Firdaus, R. M., Kusufa, R. A. B., & Suryaningtyas, D. (2022). Pemasaran online keripik singkong pada masa pandemi covid-19 di desa Kendalpayak Kecamatan Pakisaji Kabupaten Malang. Jurnal ABM Mengabdi, 9(2), 69. https://doi.org/10.31966/jam.v9i2.1115
Hartuti, R. F., & Rochdiani, D. (2021). Perancangan strategi pemasaran irt keripik ubi cilembu cihuy chips menggunakan SOAR Strategic. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 7(1), 320. https://doi.org/10.25157/ma.v7i1.4530
Jamalludin, J., Vermila, C. W., & Alatas, A. (2019). Analisis pemasaran agroindustri kerupuk ubi kayu di desa Pulau Aro Kecamatan Kuantan Tengah Kabupaten Kuantan Singingi. Unri Conference Series: Agriculture and Food Security, 1, 199–209. https://doi.org/10.31258/unricsagr.1a26
Kurniawati, D., Dhamayanthi, W., Ardhi Pratama, F. E., & Arif, A. Q. (2023). Model pemasaran keripik ubi jalar di Mojokerto. Lentera: Multidisciplinary Studies, 1(3), 128–138. https://lentera.publikasiku.id/index.php
Mutiara, F. (2021). Bauran pemasaran kripik di UD Citra Snack Prigen Pasuruan. Jurnal Agrosains : Karya Kreatif dan Inovatif, 6(1), 01–07. https://doi.org/10.31102/agrosains.2021.6.1.01-07
Pratiwi, I., Setyowati, S., & Sundari, M. T. (2019). Analisis marjin pemasaran keripik ketela ungu di kecamatan Tawangmangu Kabupaten Karanganyar. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(3), 568–577. https://doi.org/10.21776/ub.jepa.2019.003.03.12
Saepul. (2014). Saluran pemasaran kripik ubi kayu pada perusahaan Jaya Sari di Desa Selamanik Kecamatan Cipaku Kabupaten Ciamis.
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Lina Asnamawati, Ana Nurmalia
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 Internasional (CC BY 4.0) Licence that allows others to use and share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- The author(s) still hold the copyright of his/her/their work and retain publishing rights without restrictions such as (but not limited to) patent right, lecture, book and reproduce the article for own purposes.
