PENENTU SIKAP DAN PENGARUHNYA TERHADAP NIAT PEMBELIAN PADA SITUS WEB PENJUALAN KEMBALI
DOI:
https://doi.org/10.32663/crmj.v5i2.3086Kata Kunci:
Resale website, Attitude, Purchased IntentionAbstrak
The research was conducted to examine the effect of six consumption values (functional benefits, emotional benefits, social benefits, epistemic benefits, economic benefits and trust) on attitudes towards purchase intention. In addition, the authors also use Thaler's utility theory to determine the indirect effect of utility and transaction utility on purchase intentions. The author conducted a survey of the general public whose respondents had online shopping experience on online resale platforms such as Shopee, Tokopedia and Bukalapak with a total of 220 samples, using the Google form and partial least squares structural equation modeling (PLS-SEM) to test the relationship hypothesis in the model filed. Findings, the results of the study indicate that attitudes mostly function to create positive attitudes there is purchase intention, followed by trust, social, emotional and functional benefits. however, the epistemic and economic benefits of purchasing experience with an online sales website failed to influence positive attitudes in customers
Referensi
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Sumarliah , E., Khan, S. Z., & Khan, R. U. (2022). Modest wear e-commerce: examining online purchase intent in Indonesia. Research Journal of Textile and Apparel, 90-108.
Ram, J., & Zhang, Z. (2022). Examining the needs to adopt big data analytics in B2B organizations: development of propositions and model of needs. Journal of Business & Industrial Marketing, 790-809.
Putri, R. A., & Devita, V. D. (2021). Report: Peta Persaingan E-commerce Q3 2021. Diambil kembali dari Iprice.co.id: https://iprice.co.id/trend/insights/report-peta-persaingan-e-commerce-q3-2021/
Vika, A. D. (2022, April 12). E-Commerce dengan Pengunjung Terbanyak pada 2021. Diambil kembali dari Databoks: https://databoks.katadata.co.id/datapublish/2022/04/12/tokopedia-e-commerce-dengan-pengunjung-terbanyak-pada-2021
Alvarado-Karste, D., & Kidwell, B. (2022). The anatomy of a rivalry: the role of resentment in the development of brand attitudes. Journal of product & management, 673-653.
Chetioui, Y., & Lebdaoui, H. (2022). COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter? journal of islamic marketing, 1759-0833.
Manohar, S., Kumar, R., Saha, R., & Mittal, A. (2022). Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India. society and business review, 1746-5680.
Al Mamun, M. R., Prybutok, V., Peak, D., Torres, R., & Pavur, R. (2022). The role of emotional attachment in IPA continuance intention: an emotional attachment model. information technology & people, 0959-3845.
Zhang, J., & Zhang, L. (2022). Value drivers of government issued mobile coupons usage. Industrial Management & Data Systems, 702-728.
Lee, C., Bang, H., Won, D., & Chen, L. (2022). What is in it for me? Perceived benefits and costs on the support of a sporting event. International Journal of Event and Festival Management, 38-52.
Hsu, L.-C. (2022). Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model. journal of enterprise information management, 376-413.
Salam, M. T., Smith, K. T., & Mehboob, F. (2022). Purchase intention for green brands among Pakistani millennials. social resposibility journal, 469-483.
Ndereyimana, C. S., Lau, A. K., Lascu, D.-N., & Manrai, A. (2022). Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test. Asia Pacific Journal of Marketing and Logistics, 1222-1244.
Widyanto, H. A., & Sitohang, I. A. (2022). Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. Journal of Islamic Marketing, 1759-0833.
Yuan, R., Liu, M., & Blut, M. (2022). What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition– transaction utility theory in Chinese consumers’ green purchase intentions. European Journal of Marketing, 1065-1107.
Lavoie, R., & Main, K. (2022). Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence. European Journal of Marketing, 50-77.
Koay, K. Y., Cheah, C. W., & Lom, H. S. (2022). An integrated model of consumers’ intention to buy second-hand clothing. International Journal of Retail & Distribution Management, 0959-0552.
So, K. K., Kim, H., & Min, S. (2022). Creating customer value in the sharing economy: an investigation of Airbnb users and their tripographic characteristics. International Journal of Contemporary Hospitality Management, 23-45.
Chakraborty, D., & Dash, G. (2022). Using the consumption values to investigate consumer purchase intentions towards natural food products. British Food Journal.
Algassim, A. A., Saufi, A., Diswandi, D., & Scott, N. (2022). Residents’ attitudes toward tourism development at Al-Juhfa, Saudi Arabia. NTERNATIONAL JOURNAL OF CULTURE, TOURISM AND HOSPITALITY RESEARCH, 55-74.
Yoon, S.-E. (., & Lee, K.-J. (2022). The effect of ecotourism knowledge on residents’ attitudes in Otavalo, Ecuador: the knowledge theory of attitude– behavior consistency. Journal of Hospitality and Tourism.
Charag, A. H., Fazili, A. I., & Bashir, I. (2020). Residents’ perception towards tourism impacts in Kashmir. INTERNATIONAL JOURNAL OF TOURISM CITIES, 741-766.
Arli, D., Pentecost, R., & Thaichon, P. (2022). Does religion make consumers more environmentally friendly? Marketing Intelligence & Planning, 1024-1041.
S. B., Eren, D., Percin, N. S., & Aydin, S. (2022). Do tourists’ responsible behaviors shape their local food consumption intentions? An examination via the theory of planned behavior. International Journal of Contemporary Hospitality Management.
Limbu, Y., Wolf, M., & Lunsford, D. (2012). Perceived ethics of online retailers and consumer behavioral intentions. Journal of Research in Interactive Marketing, 133-154.
Poan, R., Merizka , V. E., & Komalasari, F. (2021). The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia. Journal of Islamic Marketing.
Ngo, H. M., Liu, R., Moritaka, M., & Fukuda, S. (2021). Determinants of consumer intention to purchase food with safety certifications in emerging markets: evidence from Vietnam. Journal of Agribusiness in Developing and Emerging Economies.
Hsu, L.-C. (2022). Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model. Journal of Enterprise Information Management, 376-413.
Loera, B., Murphy, B., Fedi, A., Martini, M., Tecco, N., & Dean, M. (2022). Understanding the purchase intentions for organic vegetables across EU: a proposal to extend the TPB model. British Food Journal.
Widyanto, H. A., & Sitohang, I. A. (2022). Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. Journal of Islamic Marketing, 1373-1394.
Liu, G., Abolhasani, M., & Hang, H. (2022). Disentangling effects of subjective and objective characteristics of advertising music. European Journal of Marketing, 1153-1183.
Chetioui, Y., & Lebdaoui, H. (2021). COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter? Journal of Islamic Marketing.
Anubha, A. (2021). Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective. Journal of Islamic Marketing.
Chetioui, Y., Butt, I., Fathani, A., & Lebdaoui, H. (2022). Organic food and Instagram health and wellbeing influencers: an emerging country’s perspective with gender as a moderator. British Food Journal.
Su, D. N., Nguyen-Phuoc, D. Q., Duong, T. H., Dinh, M. T., Luu, T. T., & Johnson, L. (2022). How does quality of mobile food delivery services influence customer loyalty? Gronroos’s service quality perspective. Contemporary Hospitality.
Goodrich, K., Benden, M., Munch, J., & Wamwara, W. (2020). Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks. Journal of Product & Brand Management, 949-963.
Rizkitysha, T. L., & Hananti, A. (2022). “Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”. Journal of Islamic Marketing, 649-670.
Hwang, J., & Kim, J. J. (2021). Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions. Journal of Hospitality and Tourism Technology, 593-606.
Fogel, J., & Setton, M. K. (2021). Advertising with scarcity messages and attitudes for luxury skin-care products. Asia Pacific Journal of Marketing and Logistics.
Bougie, R., & Sekaran, U. (2020). Research methods for business : a skill building approach. New Jersey : Wiley .
Nurcahyadi, G. (2021, October 22). Riset : 74,5 % Konsumen Lebih Banyak Berbelanja Online Daripada Offline Sumber: https://mediaindonesia.com/ekonomi/441793/riset-745-konsumen-lebih-banyak-berbelanja-online-daripada-offline. Diambil kembali dari Media Indonesia: https://mediaindonesia.com/ekonomi/441793/riset-745-konsumen-lebih-banyak-berbelanja-online-daripada-offline
Sumarliah , E., Khan, S. Z., & Khan, R. U. (2022). Modest wear e-commerce: examining online purchase intent in Indonesia. Research Journal of Textile and Apparel, 90-108.
Ram, J., & Zhang, Z. (2022). Examining the needs to adopt big data analytics in B2B organizations: development of propositions and model of needs. Journal of Business & Industrial Marketing, 790-809.
Putri, R. A., & Devita, V. D. (2021). Report: Peta Persaingan E-commerce Q3 2021. Diambil kembali dari Iprice.co.id: https://iprice.co.id/trend/insights/report-peta-persaingan-e-commerce-q3-2021/
Vika, A. D. (2022, April 12). E-Commerce dengan Pengunjung Terbanyak pada 2021. Diambil kembali dari Databoks: https://databoks.katadata.co.id/datapublish/2022/04/12/tokopedia-e-commerce-dengan-pengunjung-terbanyak-pada-2021
Alvarado-Karste, D., & Kidwell, B. (2022). The anatomy of a rivalry: the role of resentment in the development of brand attitudes. Journal of product & management, 673-653.
Chetioui, Y., & Lebdaoui, H. (2022). COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter? journal of islamic marketing, 1759-0833.
Manohar, S., Kumar, R., Saha, R., & Mittal, A. (2022). Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India. society and business review, 1746-5680.
Al Mamun, M. R., Prybutok, V., Peak, D., Torres, R., & Pavur, R. (2022). The role of emotional attachment in IPA continuance intention: an emotional attachment model. information technology & people, 0959-3845.
Zhang, J., & Zhang, L. (2022). Value drivers of government issued mobile coupons usage. Industrial Management & Data Systems, 702-728.
Lee, C., Bang, H., Won, D., & Chen, L. (2022). What is in it for me? Perceived benefits and costs on the support of a sporting event. International Journal of Event and Festival Management, 38-52.
Hsu, L.-C. (2022). Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model. journal of enterprise information management, 376-413.
Salam, M. T., Smith, K. T., & Mehboob, F. (2022). Purchase intention for green brands among Pakistani millennials. social resposibility journal, 469-483.
Ndereyimana, C. S., Lau, A. K., Lascu, D.-N., & Manrai, A. (2022). Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test. Asia Pacific Journal of Marketing and Logistics, 1222-1244.
Widyanto, H. A., & Sitohang, I. A. (2022). Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. Journal of Islamic Marketing, 1759-0833.
Yuan, R., Liu, M., & Blut, M. (2022). What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition– transaction utility theory in Chinese consumers’ green purchase intentions. European Journal of Marketing, 1065-1107.
Lavoie, R., & Main, K. (2022). Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence. European Journal of Marketing, 50-77.
Koay, K. Y., Cheah, C. W., & Lom, H. S. (2022). An integrated model of consumers’ intention to buy second-hand clothing. International Journal of Retail & Distribution Management, 0959-0552.
So, K. K., Kim, H., & Min, S. (2022). Creating customer value in the sharing economy: an investigation of Airbnb users and their tripographic characteristics. International Journal of Contemporary Hospitality Management, 23-45.
Chakraborty, D., & Dash, G. (2022). Using the consumption values to investigate consumer purchase intentions towards natural food products. British Food Journal.
Algassim, A. A., Saufi, A., Diswandi, D., & Scott, N. (2022). Residents’ attitudes toward tourism development at Al-Juhfa, Saudi Arabia. NTERNATIONAL JOURNAL OF CULTURE, TOURISM AND HOSPITALITY RESEARCH, 55-74.
Yoon, S.-E. (., & Lee, K.-J. (2022). The effect of ecotourism knowledge on residents’ attitudes in Otavalo, Ecuador: the knowledge theory of attitude– behavior consistency. Journal of Hospitality and Tourism.
Charag, A. H., Fazili, A. I., & Bashir, I. (2020). Residents’ perception towards tourism impacts in Kashmir. INTERNATIONAL JOURNAL OF TOURISM CITIES, 741-766.
Arli, D., Pentecost, R., & Thaichon, P. (2022). Does religion make consumers more environmentally friendly? Marketing Intelligence & Planning, 1024-1041.
S. B., Eren, D., Percin, N. S., & Aydin, S. (2022). Do tourists’ responsible behaviors shape their local food consumption intentions? An examination via the theory of planned behavior. International Journal of Contemporary Hospitality Management.
Limbu, Y., Wolf, M., & Lunsford, D. (2012). Perceived ethics of online retailers and consumer behavioral intentions. Journal of Research in Interactive Marketing, 133-154.
Poan, R., Merizka , V. E., & Komalasari, F. (2021). The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia. Journal of Islamic Marketing.
Ngo, H. M., Liu, R., Moritaka, M., & Fukuda, S. (2021). Determinants of consumer intention to purchase food with safety certifications in emerging markets: evidence from Vietnam. Journal of Agribusiness in Developing and Emerging Economies.
Hsu, L.-C. (2022). Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model. Journal of Enterprise Information Management, 376-413.
Loera, B., Murphy, B., Fedi, A., Martini, M., Tecco, N., & Dean, M. (2022). Understanding the purchase intentions for organic vegetables across EU: a proposal to extend the TPB model. British Food Journal.
Widyanto, H. A., & Sitohang, I. A. (2022). Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. Journal of Islamic Marketing, 1373-1394.
Liu, G., Abolhasani, M., & Hang, H. (2022). Disentangling effects of subjective and objective characteristics of advertising music. European Journal of Marketing, 1153-1183.
Chetioui, Y., & Lebdaoui, H. (2021). COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter? Journal of Islamic Marketing.
Anubha, A. (2021). Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective. Journal of Islamic Marketing.
Chetioui, Y., Butt, I., Fathani, A., & Lebdaoui, H. (2022). Organic food and Instagram health and wellbeing influencers: an emerging country’s perspective with gender as a moderator. British Food Journal.
Su, D. N., Nguyen-Phuoc, D. Q., Duong, T. H., Dinh, M. T., Luu, T. T., & Johnson, L. (2022). How does quality of mobile food delivery services influence customer loyalty? Gronroos’s service quality perspective. Contemporary Hospitality.
Goodrich, K., Benden, M., Munch, J., & Wamwara, W. (2020). Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks. Journal of Product & Brand Management, 949-963.
Rizkitysha, T. L., & Hananti, A. (2022). “Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”. Journal of Islamic Marketing, 649-670.
Hwang, J., & Kim, J. J. (2021). Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions. Journal of Hospitality and Tourism Technology, 593-606.
Fogel, J., & Setton, M. K. (2021). Advertising with scarcity messages and attitudes for luxury skin-care products. Asia Pacific Journal of Marketing and Logistics.
Bougie, R., & Sekaran, U. (2020). Research methods for business : a skill building approach. New Jersey : Wiley .
