The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG

Abstract

The purpose of this study is to know labor and communication strategies in increasing the
loyalty of wage workers. The results of this study indicate that employment BPJS is doing
quite well with marketing communications, and that many loyal companies continue to use
the workforce's social security programs. The writer uses a descriptive method with the
qualitative approach of describing, recording, analyzing and explaining the conditions that
are occurring within the company using the data-collection technique of interviews with the
company's marketing division. The welfare of the worker is a temporal and spiritual meeting
of needs both inside and outside work relationships that can improve worker performance
and productivity and thus create a healthy and comfortable working environment. One of the
worker's welfare is protecting the worker. Indonesia has a special agency aimed at protecting
workers which is job BPJS. Bank Indonesia the central bank/bi decided to raise its
benchmark interest rate by 25 basis points to 8.25 percent, he said. In promoting civility
BPJS and labor needs a good marketing communication startegi. Good marketing strategies
can increase customer loyalty to continue using products or programs from labor BPJS.