The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG

Authors

  • An Nisa' Puspita Dewi Universitas Tidar
  • Hanung Eka Atmaja Universitas Tidar

DOI:

https://doi.org/10.32663/crmj.v4i2.2243

Keywords:

BPJS Ketenagakerjaan, Customer Loyality, Marketing Communication Strategy

Abstract

The purpose of this study is to know labor and communication strategies in increasing the
loyalty of wage workers. The results of this study indicate that employment BPJS is doing
quite well with marketing communications, and that many loyal companies continue to use
the workforce's social security programs. The writer uses a descriptive method with the
qualitative approach of describing, recording, analyzing and explaining the conditions that
are occurring within the company using the data-collection technique of interviews with the
company's marketing division. The welfare of the worker is a temporal and spiritual meeting
of needs both inside and outside work relationships that can improve worker performance
and productivity and thus create a healthy and comfortable working environment. One of the
worker's welfare is protecting the worker. Indonesia has a special agency aimed at protecting
workers which is job BPJS. Bank Indonesia the central bank/bi decided to raise its
benchmark interest rate by 25 basis points to 8.25 percent, he said. In promoting civility
BPJS and labor needs a good marketing communication startegi. Good marketing strategies
can increase customer loyalty to continue using products or programs from labor BPJS.

References

Aprilya, Trias. 2017. “Strategi Komunikasi Pemasaran Nadyasfashop Melalui Instagram
Dalam Meningkatkan Kepercayaan Customer Di Samarinda.” eJournal Ilmu
Komunikasi
5
(1): 13–23.
http://ejournal.ilkom.fisip-unmul.ac.id/site/wp-
content/uploads/2017/01/Jurnal Cetak (01-20-17-06-48-55).pdf.
BPJS Ketenagakerjaan. n.d. (2021, Oktober 31) “Sejarah BPJS Ketenagakerjaan.” Diakses
dari https://www.bpjsketenagakerjaan.go.id/sejarah.html.
Cravens, David W, dan Nigel F Piercy. 2013. Strategic Marketing. 10 ed. New York:
McGraw Hill.
Effendy, Onong Ucjhana. 2015. Ilmu Komunikasi Teori dan Praktek. Bandung: PT. Citra
Aditia Bakti.
Gitasudarmo, Indriyo. 2014. Manajemen Operasi. Yogyakarta: BPFE Yogyakarta.
Griffin. 2010. A First Look at Communication Theory. Boston: Mc Graw Hill Bungin.
Hasan, Ali. 2015. Tourism Marketing. Center for Academic Publishing Service. Yogyakarta.
Kotler, Philip, dan K L Keller. 2012. Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta:
Erlangga.
Kurniawanti, Dessy, dan Bambang Hendrawan. 2019. “Analisis Strategi Komunikasi
Pemasaran Pt. Indonesia Villajaya Dalam Upaya Membangun Loyalitas Pelanggan.”
Journal
of
Applied
Business Administration
1
(1): 61–73.
https://doi.org/10.30871/jaba.v1i1.1261.
Nursatyo, Nursatyo, dan Dini Rosliani. 2018. “Strategi Komunikasi Pemasaran Digital Situs
Pembanding Harga Telunjuk.Com.” Expose: Jurnal Ilmu Komunikasi 1 (2): 46.
https://doi.org/10.33021/exp.v1i2.430.
Oliver. 2015. “No Title.” Whence Consumer Loyalty: Journal of Marketing (Special Issue)
63: 33–44.
Priansa, Donni Junni. 2017. Komunikasi Pemasaran. Bandung: CV Pustaka Setia.
Sembiring, Junaidi Pranata. 2016. “Strategi Komunikasi Pemasaran Objek Wisata Gundaling
dan Pemandian Air Panas Semangat Gunung.” JURNAL SIMBOLIKA: Research and
Learning in Communication Study 2 (1): 1–22. http://ojs.uma.ac.id/index.php/simbolika/article/view/223.
Subagyo, P Joko. 2011. Metode Penelitian Dalam Teori Dan Praktik. Jakarta: Rineka Cipta.
Sugiyono. 2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D.
Bandung: Alfabeta.
Sugiyono. 2015. Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatif, R & D. Bandung: CV Alfabeta.
Suherman, Kusniadji. 2016. “Strategi Komunikasi Pemasaran Dalam Kegiatan Pemasaran
Produk Consumer Goods PT. Expand Berlian Mulia di Semaran.” Jurnal Komunikasi 8
(1): 83–98.
Tjiptono, Fandy. 2011. Service Management Mewujudkan Layanan Prima. Yogyakarta:
ANDI.
Traga, Elan, Reni Nuraeni, S Sos, M Si, Ilmu Komunikasi, Fakultas Komunikasi, dan
Universitas Telkom. 2019. “Strategi Komunikasi Pemasaran BPJS Ketenagakerjaan
Dalam Meningkatkan Kesadaran Para Atlet BPJS Ketenagakerjaan Marketing
Communication Strategy In Increasing Awareness Of An Athltee Dosen , Ilmu
Komunikasi , Fakultas Komunikasi dan Bisnis , Universitas Telkom Kata kunci?:
Strategi Komunikasi Pemasaran , Atlet , Kegiatan Pemasaran Keywords?: Marketing
Communication Strategy , Athlete , Marketing Activities” 6 (3): 6765–74.

Published

2021-12-30

Issue

Section

Articles