KAJIAN POTENSI DAN STRATEGI PENGEMBANGAN OBJEK WISATA CEMORO SEWU DESA KUNGKAI BARU KECAMATAN AIR PERIUKAN KABUPATEN SELUMA

Abstract

Cemoro Sewu tourism object managed by The Village Owned Enterprises (BUMDes) Bahari
Sejahtera is one of the many tourist attractions that become local destinations have sperti
potential of exotic natural beauty, water rides with rubber boat facilities at the mouth of kungkai
river, Hindu houses of worship such as on the beautiful island of Bali, cool beach air in the fir
forest, and seafood culinary tourism such as shrimp , shellfish, sea fish and others. Seeing this
potential, the author wants to examine the potential and strategy of developing tourist attractions
From the results of IFAS and EFAS contained in chart I layout, SO strategy is a strategy that is
considered to have high priority and urgent to be implemented are : (1) Create new rides as an
opportunity to attract tourists, (2) Increase the intensity of promotion by utilizing all potential
promotional media to increase interest in tourist arrivals, (3) Maximizing exploration of existing
potentials to meet the needs of tourists. As well as making extensive improvements to supporting
facilities and improving the manager's performance management system in the service, (4)
Offering affordable prices provides an opportunity to increase tourism visits, (5) Engage the
local community to optimize the potential of tourism to provide opportunities for the community
to contribute to the Cemoro Sewu tourism object so that the local community becomes more
productive to the tourism sector.