PENGARUH PERSEPSI NILAI TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN PANTAI CAMPLONG DENGAN KEPUASAN SEBAGAI PEMEDIASI
DOI:
https://doi.org/10.32663/crmj.v5i2.3218Keywords:
pantai camplong, Perceived Value, Satisfaction, Revisit IntentionAbstract
This research was conducted with the aim of finding the effect of perceived value on revisit intention to return to Camplong beach by including tourist satisfaction as a mediating variable. The sample used is primary data obtained by distributing questionnaires to Camplong beach tourists with a total of 120 respondents. Samples were taken by using nonprobability sampling technique and the type of respondent was taken using purposive sampling technique. This research is a quantitative descriptive research using test instruments, regression analysis and mediation tests as tools to determine the effect of each variable. The results of the study show that price values and emotional values have a positive and significant effect on satisfaction. Social value does not show an effect on satisfaction. Satisfaction influences the intention to return positively and significantly. Satisfaction mediates the price value and emotional value on the revisit intention. However, it failed to mediate social value on the intention to return.
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Adirestuty, F. (2019). Customer Perceived Value in Creating Customer Satisfaction and Revisit Intention in Sharia Hotel. Journal of Islamic Monetary Economics and Finance, 5(2), 367–386. https://doi.org/10.21098/jimf.v5i2.1067
Alvianna, S. (2021). Pengaruh Kualitas Harga Layanan dan Kepuasan terhadap Kesetiaan Usia Millenial Berkunjung ke Tempat Wisata. Media Wisata, 18(1), 69–80. https://doi.org/10.36276/mws.v18i1.78
Ariffin, S. K., Abd Rahman, M. F. R., Muhammad, A. M., & Zhang, Q. (2021). Understanding the consumer’s intention to use the e-wallet services. Spanish Journal of Marketing - ESIC, 25(3), 446–461. https://doi.org/10.1108/SJME-07-2021-0138
Azhar, A., & Iskandarsyah. (2019). Pengaruh Ekspektasi, Persepsi Kualitas, Persepsi Nilai Dan Citra Tujuan Wisata Terhadap Kepuasan Wisatawan Pada Pulau Weh Sabang. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 4(4), 562–574.
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140(July 2018), 22–32. https://doi.org/10.1016/j.techfore.2018.11.025
Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. Tourism Management, 46, 477–488. https://doi.org/10.1016/j.tourman.2014.08.003
El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50(xxxx), 322–332. https://doi.org/10.1016/j.jretconser.2018.07.007
Hair, J. F. J. (2010). Multivariate Data Analysis 7th Edition (7th ed.). Pearson Education Limited.
Hoffman, K. D., & Bateson, J. E. G. (2008). Service Marketing, Concepts, Strategies, and Cases (4th ed.). South-Western Cengage Learning.
Jannah, M., Syarief, M., & Pambudi, B. S. (2014). Pengaruh Customer Value Terhadap Kepuasan Pengguna Smartphone Blackberry Gemini Curve 8520 (Studi pada Mahasiswa Fakultas Ekonomi Universitas Trunojoyo Madura). Jurnal Studi Manajemen Dan Bisnis, 1(1), 20–31.
Japarianto, E. (2019). Pengaruh Retail Service Quality Terhadap Minat Berkunjung Ulang Mall Di Surabaya Melalui Perceived Quality Dan Customer Satisfaction Sebagai Variabel Intervening. Jurnal Manajemen Pemasaran, 13(1), 17–26. https://doi.org/10.9744/pemasaran.13.1.17-26
Kemenparekraf. (2022). Menparekraf: KTT G20 Perkuat Pulihnya Sektor Pariwisata di Tanah Air. https://indonesia.go.id/kategori/kabar-terkini-g20/6645/menparekraf-ktt-g20-perkuat-pulihnya-sektor-pariwisata-di-tanah-air?lang=1
Kurnia, F. K. C., & Naili, F. (2021). REPURCHASE INTENTION MELALUI KEPUASAN PELANGGAN ( Studi Pada Konsumen Alfa Cell Di Semarang ) Pendahuluan. Jurnal Ilmu Administrasi Bisnis Universitas Diponegoro, X(2), 1121–1134.
Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2022). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review, 77(2), 687–709. https://doi.org/10.1108/TR-02-2021-0086
Setiawan, H. (2018). Keterkaitan Antara Citra Destinasi, Persepsi Nilai Pengalaman Dan Kepuasan Wisatawan Kuliner. Mix: Jurnal Ilmiah Manajemen, 8(3), 523. https://doi.org/10.22441/mix.2018.v8i3.005
Slack, N. J., Singh, G., Ali, J., Lata, R., Mudaliar, K., & Swamy, Y. (2021). Influence of fast-food restaurant service quality and its dimensions on customer perceived value, satisfaction and behavioural intentions. British Food Journal, 123(4), 1324–1344. https://doi.org/10.1108/BFJ-09-2020-0771
Sudiarta, I. N., Wirawan, P. E., Astina, I. N. G., & Dewi, I. G. A. M. (2022). Kualitas Layanan Dan Destinasi Wisata Terhadap Kepuasan Wisatawan Untuk Mengunjungi Kembali Desa Wisata. Journal of Management and Business, 4(1), 508–526.
Vuong, Q. H., Ghadiri, S. M., Nguyen, T. T., & Minh, H. C. (2022). Exploring Types of Innovation, Customer Perceived Value, and Customer Satisfaction: a Literature Review and Hypotheses Development. Journal of Positive School Psychology, 6(2), 4963–4971. http://journalppw.com
Wahyuni, I. N., & Tamami, N. D. B. (2021). Preferensi Wisatawan Terhadap Destinasi Wisata Pantai Camplong Kabupaten Sampang. Pamator Journal, 14(1), 51–60. https://doi.org/10.21107/pamator.v14i1.9536
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2022-12-24
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