PENGARUH WINDOW DISPLAY, ARCHITECTURE DISPLAY BAGI MINAT BELI TRANSAKSIONAL PENGUNJUNG BENCOOLEN MALL BENGKULU

Penulis

  • Herlin Herlin UNIVERSITAS DEHASEN BENGKULU
  • Yanto Effendi

DOI:

https://doi.org/10.32663/crmj.v6i1.3590

Kata Kunci:

Window Display, Architecture Display, Minat Beli Transaksional

Abstrak

The aim of this research was to determine the effect of window displays, architectural displays on the transactional buying interest. Collecting data by distributing questionnaires. with a sample of 150 respondents, measuring using a Likert scale with a purposive sampling method, analyzing data using the IBM SPSS application version 2023. The results prove that Windows display has a positive and significant influence on transactional buying interest. Display architecture has a positive and significant influence on the transactional purchase intention. Simultaneously it proves that together that window display and display architecture have a positive and significant influence on the transactional purchase intention The limitations of this study are the use of questionnaires where sometimes the answers from the respondents do not reflect the actual conditions, time constraints and demographic data of respondents and the variables used are few. This research is expected to be useful for outlets selling at Bencoolen Mall Bengkulu, to increase sales through the arrangement of goods such as window displays, architectural displays

Referensi

Buchari Alma. (2014). Manajemen Pemasaran dan Pemasaran jasa (Cetakan ke). Alfabeta.
Husain, N., Karundeng, D. R., & Suyanto, M. A. (2021). Analisis Lokasi, Potongan Harga, Display Produk dan Kualitas Produk terhadap Minat Beli pada Alfamart Kayubulan. Jurnal Pendidikan Dan Kewirausahaan, 10(1), 63–85. https://doi.org/10.47668/pkwu.v10i1.332
imam ghozali. (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21 (7th ed.). Badan Penerbit UNDIP.
Karmilah, S., Hamdani, I., & Yono, Y. (2022). Pengaruh Promosi dan Kualitas Produk Terhadap Minat Beli Konsumen pada UMKM Keripik Singkong Wahana Snack. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(3), 762–773. https://doi.org/10.47467/elmal.v4i3.2066
Lashin, M. M. A., Khan, M. I., Khedher, N. Ben, & Eldin, S. M. (2022). Optimization of Display Window Design for Females’ Clothes for Fashion Stores through Artificial Intelligence and Fuzzy System. Applied Sciences (Switzerland), 12(22). https://doi.org/10.3390/app122211594
Misbach, I. (2022). Impulse buying pada pengunjung pusat pembelanjaan dan faktor yang mempengaruhi. MBR (Management and Business Review), 6(1), 1–10. https://doi.org/10.21067/mbr.v6i1.6519
N Hidayat, F. (2022). Pengaruh Kualitas Produk Terhadap Minat Beli ( Studi Kasus Pada Smartphone Samsung Di Neo Komunika). Jurnal Ekonomi Dan Bisnis, 10(1), 1–7.
Prassetyo, N., & Hanny, R. (2021). Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD). Media Ekonomi, 20(2), 38. https://doi.org/10.30595/medek.v20i2.11220
Purnomo, E. S. S. W. dan H. (2020). Analisis Pengaruh Store Layout , Interior Display , General Interior , dan Kualitas Pelayanan terhadap Keputusan Beli Konsumen Indomaret di Yogyakarta * Eka Sabar Setia Waruwu , Hadi Purnomo. XIV(2), 76–88.
Rajasa, M. S., Kusumowidagdo, A., & Wardhani, D. K. (2019). Perancangan Arsitektur Dan Interior Toko Fashion Retail “Today’S Patch” Di Surabaya. Kreasi, 3(2), 137–160. https://doi.org/10.37715/kreasi.v3i2.783
Rosdiana, R., Haris, I. A., & Suwena, K. R. (2019). Pengaruh Kepercayaan Konsumen Terhadap Minat Beli Produk Pakaian Secara Online. Jurnal Pendidikan Ekonomi Undiksha, 11(1), 318. https://doi.org/10.23887/jjpe.v11i1.20164
Somoon, K., & Sahachaisaeree, N. (2010). Factors determining window display conveying merchandise’s Positioning and style: A case of shopping mall clothing display targeting undergraduate students. Procedia - Social and Behavioral Sciences, 5(2), 1236–1240. https://doi.org/10.1016/j.sbspro.2010.07.267
Sugiyono. (2017). Metode Penelitian & Pengembangan (Research and Development/R&D) (Sofia Yustiyani Suryandari (ed.); 2nd ed.). Alfabeta.
Suhartini, S., Putri, D. E., & Candra, V. (2020). Minat Beli Pelanggan Ditinjau Dari Aspek Harga Pada UD. Tunas Baru Kecamatan Bandar Hulu. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 3(2), 446–452. https://doi.org/10.36778/jesya.v3i2.224
Tawas, I. F. N., Tamengkel, L. F., & Punuindoong, A. Y. (2019). Pengaruh Display Terhadap Perilaku Impulse Buying Di Transmart Bahu-Manado. Jurnal Administrasi Bisnis, 9(1), 137. https://doi.org/10.35797/jab.9.1.2019.23713.137-146
Tolan, M. S., Frendy, T., Pelleng, A. O., Punuindoong, A. Y., Studi, P., & Bisnis, A. (2021). Pengaruh Promosi terhadap Keputusan Pembelian di Online Shop Mita (Studi pada Masyarakat Kecamatan Wanea Kelurahan Karombasan Selatan Lingkungan IV Kota Manado). Productivity, 2(5), 360–364.
Wonok, P. G., & Loindong, S. (2018). Pengaruh Minat Transaksional, Refrensial, Dan Prefensial Terhadap Minat Mereferensikan Produk Roxy Di Quicksilver Mantos. Jurnal EMBA, 6(4), 2108–2117.

Unduhan

Diterbitkan

2023-06-30

Terbitan

Bagian

Articles