HEDONIC VALUE, PENGALAMAN BERBELANJA, TERHADAP MINAT BELI SITUS SHOPEE DENGAN TRUST SEBAGAI VARIABEL INTERVENING
DOI:
https://doi.org/10.32663/crmj.v5i1.2263Keywords:
Hedonic Value, Shopping Experience, TrustAbstract
The proliferation of internet use has created a new phenomenon of consumer behavior,
consumer attention has been diverted to online purchases. Increasing confidence in the
technology and online payment sector is leading to changes in consumer behavior, away from
traditional methods. This trend has shown that online shopping has a lot of potential as well
as benefits for consumers and businesses around the world. The purpose of this study was to
analyze hedonic value, shopping experience, on the interest in shopping on shopee sites with
trust as an intervening variable in the city of Bengkulu. This research will be conducted by
distributing 100 questionnaires to students in Bengkulu City as respondents who have made
transactions on the site. shopee. The analysis that will be used is quantitative analysis
techniques with path analysis methods (path analysis) with processing using SmartPLS.
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Tanojohardjo, G. A., Kunto, Y. S., Si, S., Sc, M., Karina, R., Roza, M., & Siwalankerto, J. (2014). Analisa Hedonic Value Dan Utilitarian Value Terhadap Brand Trust Dengan Brand Satisfaction Sebagai Variabel Intervening Pada Produk Pewarnaan L ` Oréal Professionnel. 2(1), 1–11.
Thompson, M. (2011). Chinese hedonic values and the Chinese classical virtues: Managing the tension. Journal of Management Development, 30(7), 709–723. https://doi.org/10.1108/02621711111150227
Ylilehto, M., Komulainen, H., & Ulkuniemi, P. (2021). The critical factors shaping customer shopping experiences with innovative technologies. Baltic Journal of Management, 16(5), 661–680. https://doi.org/10.1108/BJM-02-2021-0049
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Ylilehto, M., Komulainen, H. and Ulkuniemi, P. (2021), "The critical factors shaping customer shopping experiences with innovative technologies", Baltic Journal of Management, Vol. 16 No. 5, pp. 661-680. https://doi.org/10.1108/BJM-02-20210049
Wong, J., 2010. Internet Marketing for Beginners, Jakarta: Elex Media Komputindo.
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang: Badan Penerbit Universitas Diponegoro.
Gentile, C., Spiller.N, dan Noci.G. 2007. How to Sustain the Customer. Experience: An Overview of Experience Components That Co-create Value with the Customer. European Management Journal, Vol. 25, No. 5, pp. 395-410
Ghozali, Imam dan Latan, Hengky. 2012. Partial Leas Squares Konsep,Teknik dan Aplikasi Menggunakan Program Smart PLS 3.0: Badan Penerbit Universitas Diponegoro Semarang.
Kim, Jae-Il, Hee Chun Lee, dan Hae Joo Kim. 2004. Factors Affecting Online Search
Intention and Online Purchase Intention. Seoul Journal of Business, Vol 10, No. 2, pp. 27-48.
Kotler & Keller. 2009. Manajamen Pemasaran Jilid 1. Jakarta: Erlangga.
Lewicki and Wiethoff 2000. Trust, Trust Development, and Trust Repair Book: The handbook of conflict resolution: Theory and practice
Ling, K.C., Chai, L.T., dan Piew, T.H. (2010). The Effects of Shopping Orientations, Online
Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research, 3(3).
Morgan, R.M. and Hunt, S.D. 1994. The commitment-trust theory of relationship marketing, Journal of Marketing, Vol. 58 No. 3.
Pramita, M. W., & Danibrata, A. (2021). Hedonic Value Dan Utilitarian Value Terhadap Customer Satisfaction Serta Dampaknya Terhadap Behavior Intentions. 1(1), 1–8.
Rahmawati, Siti Annisa. 2013. Antecedent Keputusan Pembelian Online (Studi Kasus Online Purchasing). Skripsi Dipublikasikan. Universitas Diponegoro.
Riduwan & Kuncoro. 2014 “Cara Menggunakan dan Memaknai Path Analysis (Analisis jalur)”. Bandung : Alfabeta.
Ryu, Kisang, Heesup Han, dan Soocheong (Shawn) Jang. 2010. Relationships among hedonic and utilitarian values, Satisfaction and Behavioral Intentions in the Fast-Casual Restaurant Industry. International Journal of Contemporary Hospitality Management, 22(3), 416-432
Subawa, N. S., Widhiasthini, N. W., Putu, N., Wulan, M., & Suastika, S. (2020). The Effect of Experiential Marketing , Social Media Marketing , and Brand Trust on Repurchase Intention in Ovo Applications.
Schiffman dan Kanuk. 2007. Perilaku Konsumen. Jakarta: Indeks.
Simamora, Hendry. 2002. Sumber Daya Manusia. Yogyakarta: STIE YKPN.
Siregar, Syofian. 2013. Metode Penelitian Kuantitatif. Jakarta: Kencana Prenada Media Group
Solomon, Michael R. 2002. Consumer Behavior: Buying. Having, and Being. New Jersey: Prentice Hall.
Surya, Petra M. W. dan Christina T. 2012. Faktor-Faktor yang Mempengaruhi Minat Beli di Online Shop Specialis Guess. JRMB, Vol. 7, No. 2, pp. 147-160
Tanojohardjo, G. A., Kunto, Y. S., Si, S., Sc, M., Karina, R., Roza, M., & Siwalankerto, J. (2014). Analisa Hedonic Value Dan Utilitarian Value Terhadap Brand Trust Dengan Brand Satisfaction Sebagai Variabel Intervening Pada Produk Pewarnaan L ` Oréal Professionnel. 2(1), 1–11.
Thompson, M. (2011). Chinese hedonic values and the Chinese classical virtues: Managing the tension. Journal of Management Development, 30(7), 709–723. https://doi.org/10.1108/02621711111150227
Ylilehto, M., Komulainen, H., & Ulkuniemi, P. (2021). The critical factors shaping customer shopping experiences with innovative technologies. Baltic Journal of Management, 16(5), 661–680. https://doi.org/10.1108/BJM-02-2021-0049
Yu, C., & Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105–114. https://doi.org/10.1057/bm.2010.32
Varmaat, S. C., .2007. Discovering Computers: Menjelajah Dunia Komputer Fundamental Edisi 3. Jakarta : Salemba Infotek.
Ylilehto, M., Komulainen, H. and Ulkuniemi, P. (2021), "The critical factors shaping customer shopping experiences with innovative technologies", Baltic Journal of Management, Vol. 16 No. 5, pp. 661-680. https://doi.org/10.1108/BJM-02-20210049
Wong, J., 2010. Internet Marketing for Beginners, Jakarta: Elex Media Komputindo.
